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Ford shows off new Ka at Paris motor show

Posted in Ford on 03/10/2008
The new "custom" Ka from Ford is set for unveiling at the Paris Motor Show.

Due for release in January, the new model comprises three designs: Digital, Tattoo and Grand Prix.

Digital, with green as its base colour, features patterned body stripes and a green grille surround, as well as door mirror cappings.

Inside, seats have patterned inserts and green headrests, while the centre console, door pulls and steering wheels have a solid green finish, as well as the rings around the air vents.

Tattoo, which features its own tattoo design with a heart at its centre, comes in metallic colours with the logo on the roof and the fender.

Silver-grey fabric inserts adorn the seats.

Finally, Grand Prix carries a motorsports tone with a chequered flag motif and a red or white exterior colour scheme.

Inside, the gear knob and handbrake display red leather with an aluminium finish.

An advertising campaign for the new Ford Fiesta made its debut in the UK last month.

Ford said that the marketing drive, which also encompasses radio, internet and event sponsorship, was one of its most "ambitious" ever.
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